BluArmor

Frugal Innovation: A feasible approach for aspirational products?

Frugal Innovation: A feasible approach for aspirational products?

How does one employ a frugal-innovation mindset to create an aspirational product? Is it possible to create a product replete with world-class features by adopting the principles of frugal innovation? 

Should every decision on the product be viewed through the prism of the additional cost that the consumer/rider/customer needs to bear?

These are some of the questions that are addressed in this blog on how we used frugal innovation in building BLU3 E20

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Commuting in peace: Oxymoron or Opportunity?

Commuting in peace: Oxymoron or Opportunity?

What if you had a device that allowed you to get the maximum utilization of the countless hours that you spend commuting to home or work in that dreary heat and dust in the city traffic? With BLU3 E20 you have an effective ride companion which apart from giving you physiological comfort by blowing cool, clean air into your helmet, also gives you that psychological comfort by allowing you to do all that you always wanted to do on your daily commutes -- starting with listening to music, getting turn by turn directions, or finding the nearest gas station. Read on to understand how BLU3 E20 allows you to do all this and a whole lot more...

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Simple to Use, Powered by Tech: The Story of BLU3 E20’s User Interface

Simple to Use, Powered by Tech: The Story of BLU3 E20’s User Interface

We took inspiration from the mouse and reinvented BLU3 E20's user interface. 

End Result: No Buttons! A large and easy-to-access click surface is BLU3 E20's user interface.

With BLU3 E20, you get everything you need while staying focused on the road!

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BluArmor Help - The Integrated Voice Assistant on Blu3 E20 that works with Siri/Google Assistant

BluArmor Help - The Integrated Voice Assistant on Blu3 E20 that works with Siri/Google Assistant

"BluArmor Help" the Voice Assistant from BluArmor integrates with Google Assistant & Siri to help you stay connected, entertained and productive on your rides! Built as extensions on a technology platform developed by industry giants who continue to make huge investments in improving it, this tech will allow you to keep your eyes and focus on the road while giving you unparalleled assistance. Your ride will never be the same again once you ride with BLU3 E20 - the latest flagship from BluArmor - giving you a car-like experience on your motorcycle rides.

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