Frugal Innovation: A feasible approach for aspirational products?
How does one employ a frugal-innovation mindset to create an aspirational product? Is it possible to create a product replete with world-class features by adopting the principles of frugal innovation?
Should every decision on the product be viewed through the prism of the additional cost that the consumer/rider/customer needs to bear?
These are some of the questions that are addressed in this blog on how we used frugal innovation in building BLU3 E20