BluArmor

How does one employ a frugal-innovation mindset to create an aspirational product? Is it possible to create a product replete with world-class features by adopting the principles of frugal innovation? 

Should every decision on the product be viewed through the prism of the additional cost that the consumer/rider/customer needs to bear?

These are some of the questions that are addressed in this blog on how we used frugal innovation in building BLU3 E20

BluArmor's journey into the world of helmet cooling. Our thought process behind developing a helmet cooler and how we used the learning from our earlier products BluSnap and Blusnap2 to launch the latest BLU3 E20.