BluArmor

BluArmor

Frugal Innovation: A feasible approach for aspirational products?

How does one employ a frugal-innovation mindset to create an aspirational product? Is it possible to create a product replete with world-class features by adopting the principles of frugal innovation? 

Should every decision on the product be viewed through the prism of the additional cost that the consumer/rider/customer needs to bear?

These are some of the questions that are addressed in this blog on how we used frugal innovation in building BLU3 E20

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