Important UPDATE : In compliance with the Govt Order regarding the lockdown in Bangalore, our factory will not be functioning from 27 April 2021. We will not be taking any orders for the next 7 days. Any order placed during this period will be processed only after 14 days as per the current Govt. guidelines. Apologies for the inconvenience caused. Our customer support agents will be available to take any questions you may have over our Whatsapp Support \ or Mail. We urge you to Stay Indoors and Stay Safe Important UPDATE : In compliance with the Govt Order regarding the lockdown in Bangalore, our factory will not be functioning from 27 April 2021. We will not be taking any orders for the next 7 days. Any order placed during this period will be processed only after 14 days as per the current Govt. guidelines. Apologies for the inconvenience caused. Our customer support agents will be available to take any questions you may have over our Whatsapp Support \ or Mail. We urge you to Stay Indoors and Stay Safe
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Frugal Innovation: A feasible approach for aspirational products?

Frugal Innovation: A feasible approach for aspirational products?

How does one employ a frugal-innovation mindset to create an aspirational product? Is it possible to create a product replete with world-class features by adopting the principles of frugal innovation? 

Should every decision on the product be viewed through the prism of the additional cost that the consumer/rider/customer needs to bear?

These are some of the questions that are addressed in this blog on how we used frugal innovation in building BLU3 E20