Frugal Innovation: A feasible approach for aspirational products?

Nov 19, 2019 Posted by: PK SUNDARARAJAN BLE, BLU3 E20, BluArmor, bluetooth, BT, Car Like Comfort, CES2020, connected helmet, frugal innovation, Google Assistant, helmet cooling, Siri, smart helmet, Voice Assistant, voice notes

How does one employ a frugal-innovation mindset to create an aspirational product? Is it possible to create a product replete with world-class features by adopting the principles of frugal innovation?

Should every decision on the product be viewed through the prism of the additional cost that the consumer/rider/customer needs to bear?

These are some of the questions that are addressed in this blog on how we used frugal innovation in building BLU3 E20

Commuting in peace: Oxymoron or Opportunity?

Nov 11, 2019 Posted by: Goutam Biswas BluArmor, Car Like Comfort, Ride Assistant, Ride Companion, Right Place, Right Service, Right Time, Situation Awareness

What if you had a device that allowed you to get the maximum utilization of the countless hours that you spend commuting to home or work in that dreary heat and dust in the city traffic? With BLU3 E20 you have an effective ride companion which apart from giving you physiological comfort by blowing cool, clean air into your helmet, also gives you that psychological comfort by allowing you to do all that you always wanted to do on your daily commutes -- starting with listening to music, getting turn by turn directions, or finding the nearest gas station. Read on to understand how BLU3 E20 allows you to do all this and a whole lot more...

BluArmor's made-in-India product wins global innovation award at CES

Nov 08, 2019 Posted by: PK SUNDARARAJAN

We are excited to announce that BluArmor has been named a CES® 2020 Innovation Awards Honoree for its upcoming product, BLU3 E20, in the In-Vehicle Entertainment & Safety category.

BluArmor 