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Frugal Innovation: A feasible approach for aspirational products?

Frugal Innovation: A feasible approach for aspirational products?

How does one employ a frugal-innovation mindset to create an aspirational product? Is it possible to create a product replete with world-class features by adopting the principles of frugal innovation? 

Should every decision on the product be viewed through the prism of the additional cost that the consumer/rider/customer needs to bear?

These are some of the questions that are addressed in this blog on how we used frugal innovation in building BLU3 E20

Commuting in peace: Oxymoron or Opportunity?

Commuting in peace: Oxymoron or Opportunity?
What if you had a device that allowed you to get the maximum utilization of the countless hours that you spend commuting to home or work in that dreary heat and dust in the city traffic? With BLU3 E20 you have an effective ride companion which apart from giving you physiological comfort by blowing cool, clean air into your helmet, also gives you that psychological comfort by allowing you to do all that you always wanted to do on your daily commutes -- starting with listening to music, getting turn by turn directions, or finding the nearest gas station. Read on to understand how BLU3 E20 allows you to do all this and a whole lot more...